Honda Split With Ad-Buying Agency Followed Breakdown in Trust
Honda Motor Co.’s U.S. unit in January shifted its more-than-$500 million media-buying account from Mediavest, a unit of advertising giant Publicis Groupe, to an independent agency.
from WSJ.com: US Business http://ift.tt/2nLeEwn
via IFTTT
No comments:
Post a Comment