Thursday, March 17, 2016

Virtual Pop Stars Set to Take the Stage

Simon Fuller, the talent manager behind TV’s “American Idol,” is busy manufacturing his next pop star. He believes fictional artists could amass bigger followings and generate more revenue than real ones—if superheroes, Disney princesses and Star Wars characters are any guide.

from WSJ.com: US Business http://ift.tt/1S6Ss8X
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