Thursday, March 31, 2016

Scotched: Diageo Bows to Pressure to Rename Whisky Brand

Diageo has succumbed to pressure to change what its highest-volume whiskey brand is called in markets outside of India, on concerns that customers could confuse the spirit with Scotch, according to people familiar with the matter.

from WSJ.com: US Business http://ift.tt/1MEp3UT
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