Sunday, March 13, 2016

Bristol Bucks Trend Toward Precision Medicine

Bristol-Myers Squibb has sprinted to an early lead in the race to sell a class of cancer treatment by bucking the trend toward precision medicine and sticking to the mass-marketing approach in selling its drug, Opdivo.

from WSJ.com: US Business http://ift.tt/1QWEZOx
via IFTTT

No comments:

Post a Comment