A Self-Made Star Shows One Way to Crack the Gen Z Code

Advertisers and entertainment companies, aiming to capture a teen audience that is divided among many online platforms and that likes ‘authentic’ stars, find a guide in YouTube celebrity Liza Koshy. Media giants such as MTV are hiring her, hoping her millions of fans will help reinvigorate their own programming.

from WSJ.com: US Business http://ift.tt/2AATVVx
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