Inside the Toy Marketing of 'Star Wars: The Force Awakens'

Ahead of the coming Star Wars movie, Disney and Hasbro face the challenge of selling characters shoppers don’t yet know. Sphero’s droid BB-8 toy is in short supply, and fans gobble up Kylo Ren, Finn and Rey figures.

from WSJ.com: US Business http://ift.tt/1MzoqJT
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