Friday, January 19, 2018

Advertising's 'Mad Men' Bristle at Digital Revolution

Publicis Groupe, one of the world’s largest ad agencies, is trying to force old-school “creatives” to work more closely with new technology hires to hang on to big clients. One tool: an algorithm dubbed “Marcel” that selects teams from across the company’s sprawling operations.

from WSJ.com: US Business http://ift.tt/2DxHhb0
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