Saturday, November 11, 2017

Chinese Buy Yachts, TVs Online to Drive Alibaba Singles' Day Sales

To see China’s consumer clout in action, look no further than Alibaba Group’s Singles’ Day. The e-commerce giant said it racked up more than $25.3 billion in sales in the 24 hour-period that began at 12 a.m. Saturday -- helped along by a gala TV show, a marketing campaign that pushed advance orders, and the usual discounts on everything from cosmetics to cars.

from WSJ.com: US Business http://ift.tt/2ABMXMN
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