Sunday, September 10, 2017

How Kirkland Signature Became One of Costco's Biggest Success Stories

Costco has leveraged its Kirkland Signature label to attract shoppers and challenge manufacturers. Now generating about a quarter of the company’s sales, the products offer a case study for retailers seeking to strengthen their own store brands.

from WSJ.com: US Business http://ift.tt/2wim9O8
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