Sunday, June 18, 2017

TV's Next Act: Targeting Ads at Yogurt Lovers and Home Buyers

TV networks are letting advertisers target niche audience segments, in a bid to mimic what is done online. But what they’re doing is still a far cry from “programmatic,” or automated advertising.

from WSJ.com: US Business http://ift.tt/2rKBULG
via IFTTT

No comments:

Post a Comment