Sunday, June 18, 2017

The Web's Perilous Paths for Brands

With the rise of automated digital advertising, marketers get the benefits of scale, low prices and precise targeting. But it also comes with the risk of your brand winding up in the wrong place. Those “brand safety” issues are becoming a recurring headache.

from WSJ.com: US Business http://ift.tt/2sMKKNk
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