The Lesson of Al Golin's Career in Public Relations: Make That Phone Call

In 1957, when Al Golin was a young public-relations man in Chicago, a friend suggested he should make a pitch to the owner of a fledgling drive--in hamburger chain. His public-relations firm—now known as Golin, part of Interpublic Group—is still working for McDonald’s 60 years later.

from WSJ.com: US Business http://ift.tt/2qleDQJ
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