Thursday, August 13, 2015

P&G Tripped Up by Its Assumptions About Diapers in China

Procter & Gamble, maker of Pampers, is playing catch-up in China, where parents have gravitated to fancier imported Japanese brands. P&G’s mistake was targeting what it thought was a frugal middle class.

from WSJ.com: US Business http://ift.tt/1gCvNDB
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