Tuesday, July 21, 2015

Taylor Swift Counters Knockoffs in China

Taylor Swift is making an end run around counterfeiters in China with plans to launch a branded clothing line there with Alibaba and JD.com. Her strategy is to use her star status to get the two e-commerce giants to stop selling products that don’t have rights to use her name.

from WSJ.com: US Business http://ift.tt/1CNzHnp
via IFTTT

No comments:

Post a Comment