Black and Red and Wild All Over: The Supermarket Rice Aisle

Shoppers are paying more for varieties of rice with grains such as chia or with darker colors, which are more fibrous and protein-rich than white rice. Some companies are trying to convince consumers to consider the grain’s origin, such as basmati from the Himalayas.



from WSJ.com: US Business http://ift.tt/1qqk8Gd

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