The proliferation of rental, sharing and secondhand deals in Europe shows how makers of consumer products ranging from designer jeans to washing machines are trying to reconnect with the region's cash-strapped consumers.
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from WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304868404579193860180489946.html?mod=pls_whats_news_us_business_f
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