Diageo Aims to Shoot Bulleit to New Heights

Drinks company Diageo faces a dilemma with Bulleit Bourbon: how to get the brand into the mainstream without sacrificing its indie vibe.



from WSJ.com: US Business http://online.wsj.com/article/SB10001424052702304773104579265841564976798.html?mod=pls_whats_news_us_business_f

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